Movida, a Persian and Mexican fusion restaurant located in the heart of San Francisco’s SoMa district just blocks from Oracle Park, has become a standout destination with its innovative cuisine and trendy, welcoming environment. Recognized by the Michelin Guide, Movida offers guests a unique blend of flavors and craft cocktails in a setting that celebrates culture and creativity.

As its popularity grew, Movida wanted to maintain a premium guest experience during high-traffic evenings and special events. Their challenge was finding professional, authentic brand ambassadors who could enhance the atmosphere without relying on traditional promoters or generic staffing agencies.

Through Linxx, Movida sourced ambassadors who were not only experienced in hospitality but also passionate about food culture and community engagement. These ambassadors supported Movida’s staff by greeting guests, guiding them through the fusion menu, and sharing the restaurant’s story both in person and on social media. They also helped create buzz around Movida’s seasonal offerings and curated events.

The results were impressive: in just six weeks, weekend reservations rose by 20%, and social media engagement increased by 1,500 new followers driven by authentic ambassador-created content. Guests raved about the personal, vibrant welcome and the storytelling that made their dining experience even more memorable.

“The ambassadors we found through Linxx weren’t just there to work,” said a Movida manager. “They embodied the spirit of our restaurant and made our guests feel part of something special.”

By partnering with Linxx, Movida proved that authentic, community-focused ambassadors can help elevate a restaurant’s brand, ensuring every visit feels like a one-of-a-kind experience.