Bigger isn’t always better. While influencer campaigns can generate massive reach, research shows that micro-ambassadors — everyday consumers with smaller, more engaged audiences — deliver better ROI.

According to HubSpot, micro-influencers (under 10K followers) drive 60% higher engagement rates than larger influencers.* Their content feels more relatable and trustworthy — which translates to action, not just impressions.

Linxx makes it easy to scale this kind of authentic promotion. Brands can launch a campaign in minutes, match with verified ambassadors, and track performance through a centralized dashboard. No middlemen, no manual outreach, no inflated costs.

With built-in vetting, campaign controls, and performance analytics, Linxx ensures brands get compliant, brand-aligned promotion that actually moves the needle.

For marketers focused on real-world impact — not vanity metrics — micro-ambassadors are the next big thing. Linxx is how you activate them.

* HubSpot State of Marketing Report 2024