In a crowded tequila market where mass-produced brands often overshadow small-batch craft labels, León Y Sol Tequila wanted to stand apart. Rooted in tradition and driven by a mission to celebrate authentic Mexican heritage, the brand knew that winning over loyal fans in local bars and restaurants required more than flashy ads; it demanded real voices sharing their passion.

That’s why León Y Sol partnered with Linxx to bring on a team of grassroots brand ambassadors who truly believed in the product. These ambassadors, many of whom had ties to Mexican culture and a love of artisanal spirits, stepped in to host tastings at bars and retailers, educate bartenders on the story behind the brand, and organically showcase León Y Sol on their social channels.

Through Linxx, León Y Sol was able to match with ambassadors who fit their ethos and quickly coordinate events, trainings, and content creation, all tracked in one simple platform. The results were inspiring: a 35% lift in on-premise sampling orders, five new bar placements in just three months, and a 42% boost in social engagement thanks to authentic ambassador content.

“We didn’t just want people to pour our tequila; we wanted them to tell our story,” said a León Y Sol spokesperson. “Linxx helped us find ambassadors who live and breathe that story, and it made all the difference.”

For León Y Sol, this approach wasn’t just about sales. It was about igniting a sense of community around their brand and honoring the craft that goes into every bottle. By putting real fans at the center of their promotional efforts, they proved that authenticity resonates far more than a paid ad ever could.