Emma was already obsessed with her local coffee roaster, sharing their brews on Instagram just for fun. Through Linxx, this Linxxer connected with the brand to promote their seasonal blends. Emma created a series of authentic, relatable videos about how she makes cold brew at home, reaching over 3,000 local coffee lovers.
The roaster saw a measurable bump in weekend foot traffic thanks to Emma’s reels and stories. Her campaign delivered a 20% sales boost in just one month, proving that real, local voices resonate far better than paid influencers. Emma turned her passion for coffee into a steady side gig, and now works regularly with the brand on seasonal launches.
