Alex was passionate about sharing workouts and wellness tips but didn’t have a huge following. As a Linxxer, he signed up to promote a new natural energy drink at local gyms and on his Instagram. He documented real, relatable moments of using the product before workouts, answering follower questions in the comments.
The brand saw a 35% jump in trial purchases and hundreds of authentic engagements from Alex’s community. His consistency and personal connection with local gym-goers made him a perfect brand partner, and he’s now working on repeat campaigns thanks to his strong, honest reputation.
