People often use these terms interchangeably, but they have key differences. 

Influencers are usually paid to promote products to large audiences, sometimes without personal connection or genuine experience. 

Ambassadors, on the other hand, are true fans who love and use the product before promoting it. Their recommendations come from a place of trust and authenticity. This leads to deeper engagement and more loyal customers for brands. 

At Linxx, we believe ambassadors are the future of grassroots marketing, offering relatable stories that resonate far beyond a one-time influencer post.